How MindInventory's Expertise Enhanced A WhatsApp Marketing SaaS Solution?

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  • SaaS Solution Startup
  • Business and IT
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The Brief

  • Our client is a provider of SaaS solutions that facilitate businesses’ omnichannel marketing. Their platform offers a wide range of tools and features that enable businesses to provide customers with personalized marketing strategies. Initially using a white-label solution, our client now aims to develop its own robust and cost-effective solution by leveraging the latest technologies, such as artificial intelligence, to enhance its conversational management platform and provide greater benefits to customers. Additionally, they require a sturdy admin panel to manage customer accounts and create custom chatbot workflows across multiple domains.
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The Challenge

  • Initially partnering with another tech company, our client’s team sought to develop a robust and cost-effective solution to enhance their client offerings. However, the previous partner fell short of expectations, leading our client to seek superior technical expertise. They challenged our team not only to meet but also to exceed their expectations. To align with their requirement of using the latest technology, our team was tasked with integrating innovative features such as AI chatbots and custom chat workflow builders to boost customer engagement and sales. Additionally, our team was required to use the Meta APIs to eliminate the need for third-party API integrations.
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The Solution

  • Owing to trust in MindInventory's technical expertise, the client was inspired to develop a completely new web solution with enhanced features and an engaging user experience. Here is the solution our team developed for our client:

UI UX Design

Our UI UX designers crafted an intuitive and visually appealing user interface to enhance user experience. By conducting thorough user research and implementing best practices in UI/UX design, we ensured that the client’s platform not only looked visually stunning but also provided a user-friendly experience, enhancing overall customer satisfaction and engagement.

Web Development

Our development team built a robust and scalable web solution using the latest web technologies. We developed an AI-driven chatbot to facilitate seamless customer interactions. Additionally, we created custom chat workflow builders to enable personalized engagement strategies. We also worked on integrating Meta APIs to enable marketers to create, manage, and optimize omnichannel marketing campaigns across Meta's platforms.

The Impact

  • Our team’s expertise and dedication allowed us to complete the system on schedule, enabling our client to concentrate on sales and marketing. The system now enables easy and low-cost client onboarding. The new dashboard offers clear customer insights and accurate stats. Businesses find it easy to create campaigns, send WhatsApp messages, and set up custom chatbots. They can also efficiently manage their teams by assigning specific roles.
85%

Decrease in Subscription Fees

40%

Growth in New Customers

90%

Spike in Customers’ WhatsApp Messages

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user flow
user interface