If you work in healthcare (or are planning to in the near future) you may be aware of what a solid digital marketing campaign involves. If you still have some points to figure out, that’s ok. But basically, to start advertising your brand, you can either pray or pay for clicks.
Praying involves SEO or Search Engine Optimization (that’s a whole other story) and paying involves PPC or Pay Per Click campaigns. One PPC campaign type involves creating compelling display banners and publishing them across advertising networks such as the Google Ad Network. This is the most direct line to generating potential sales and visits to your website.
It seems easy, sure, but it involves taking into consideration a few factors we’re going to review further along this article.
Display Banner Ads for the Health Care Industry
When you pay Google or the search engine of choice it displays your banner across different websites and platforms depending on your conversion goals. Display ads are an excellent way to build your brand through voice and design.
We like to say that display banner campaigns “stick with you” and it’s why it remains to be an impactful form of advertising. Through the use of colors, design, and smart copy, the message conveyed helps others recall your brand whenever they need to.
For instance, when someone searches for symptoms of a certain condition or is browsing the Time website or watching a YouTube video, they will notice your display banner somewhere along the way. If your segmentation and strategy are done right, the potential client will most likely click on your banner to find out how YOU can help solve their issue.
All in all, what we’re trying to say is that if you’re in the healthcare field, there are no barriers to what you can do in terms of advertising, even if there exist strict barriers that are constantly telling you “NO”. We’re going to prove it by showing you a few examples of astonishing campaigns in a bit.
The Barriers in Healthcare Advertising
There are limitations to what you can do in every industry, morally speaking. But we’re sure you’re well aware of this.
However, when referring to “healthcare” and combining this term with terms like marketing and advertising, some of these barriers start to appear out of nowhere. They lead you to an internal and external dispute between the “rights & wrongs”.
Well, we’re here to say you can navigate those barriers and make your voice as a brand heard nevertheless. It’s just a matter of navigating those hurdles while avoiding precarious situations, of course. Which doesn’t mean you have to shut down your creativity as a healthcare brand owner. By no means should you be approving mediocre strategies, advertisements, or display banner designs.
We’re here to say that you can build a creative healthcare brand by, of course, navigating FDA rules and regulations, but still building a booming advertising strategy.
- Can you be creative and witty when creating healthcare ads? Yes.
- Can you deliver impactful, meaningful, and truthful messages through healthcare display ads? Yes.
- Can you be successful by running marketing and advertising strategies for healthcare service online? YES.
Creative Advertising Campaign Examples for the Healthcare Industry + Tips
Before showing you a few examples of display advertising campaigns for healthcare brands, we want to show you the bigger picture. What are some of the most successful marketing and advertising campaigns of other healthcare brands around the world? Let’s find out.
Below, you’ll find some of the most clever, creative – and of course, inspirational healthcare advertising campaigns that nonprofits and healthcare service providers have launched in the last several years. This way, you can create your own strategies through the influence of others and enjoy the same (or even greater) type of success.
1. #YesMamm – Carilion Clinic Campaign – Keeping it Simple
We love simple and concise messages for campaigns. Take Carilion Clinic’s “#YesMamm” campaign as an example. It’s nothing but clever! They released graphics and display ads with this concept and used them to answer the most common breast cancer questions across the web and social media.
The campaign is interactive, friendly and raises awareness about breast cancer. It also drove heaps of traffic to the Carilion Clinic website and encouraged women to make an appointment.
Sometimes, it just takes a brilliant hashtag or tagline to make your display ad campaign work wonders.
2. United Healthcare – “We Dare You” – Making it Interactive
You can design a fascinating banner… but what happens next? Right after the “click”, you have to make sure you’re offering your audience something to stay interested.
UnitedHealthcare created this interactive campaign that promoted healthier habits. Through monthly quizzes, “dares”, and prizes on their website, they encouraged their audience to make healthy changes in their lifestyle month after month.
The takeaway? The interactiveness. Make sure your banners and overall campaign aesthetic look sharp, but also, ensure your audience has a reason to stay on your website.
3. Healthcare.gov – “Deadline” – Creating a Sense of Urgency
One of the most common marketing techniques is to create a sense of urgency through campaigns. Healthcare.gov created Facebook ads with a deadline. This urged their audience to take action. By using trigger terms such as “don’t miss this” or “last chance” their campaign created a sense of urgency and got people interested in the movement.
Plus, studies show people are more willing to take action through this type of marketing. Take advantage!
4. Oscar Healthcare – “On Your Phone” – Staying Up To Date
Just because you work in the healthcare industry doesn’t mean you can’t stay up to date on the latest trends, let alone ignore them. Oscar Healthcare’s ad is a total win and we’ll tell you why:
Not only is the design bright and happy and the illustrations are engaging, but the tagline is simple and it’s a true “insight”. It’s something everyone understands! Through a simple message that has a greater significance, they were able to create a robust- and successful ad.
This ad proves Oscar Healthcare is trustworthy, convenient, up to date technology-wise, and is reliable. They’re there when you need them because they’ll be where you are – on your phone. It also takes some of the “seriousness” away and makes people smile and get engaged. Brilliant, isn’t it?
5. John Muir Health – “Bodies” – Keeping it Real
Bodies can be embarrassing sometimes. And in spite of us humans knowing this, talking about “gross body stuff” remains taboo. But not for John Muir Health.
A great way to refresh your campaigns it to “keep it real”, creative wise. And again – healthcare doesn’t mean that being serious is the only way to sell your services. When you liberate a certain topic, you are creating a narrative for your brand and trust with your audience. Yes, believe it or not, when you’re being witty it’s much easier to create confidence!
Take the real problems that real humans experience on a daily basis and communicate it in a smart, creative way through your campaigns. People will love you for it because they love brands with a sense of humor. Period.
The Bottomline
Don’t get us wrong, we know advertising in the healthcare industry can be complex, which is why you may need a slight push in the right direction. Hence, why we created this article to help you out!
Whether you’re looking to create compelling medical advertising campaigns or you need a bit of inspiration to start off, you can count on us. Don’t forget, Onlymega is an online, no-code-knowledge-needed display banner maker that can get you where you want to be – in front of your audience.
Have questions? Get in touch or choose your plan here. We’ll be happy to hear from you!
