UI/UX Design for AI-based Messaging Platform

Client

Aampe

Services

Industry

Information Technology

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The Brief

Aampe is a marketing automation platform that automates content creation, experimental design, conversion tracking, and retaining customers. Improving those marketing processes significantly boosts user engagement and conversion rates while reducing the time and effort required to manage traditional rules-based systems. MindInventory played a vital role in creating the wireframes and design for their portal.

The Challenge

Being an AI-based marketing automation platform, the customer had completely devised the flow and navigation for the portal, however, they needed an experienced designer who could design the portal for them. MindInventory first started by doing the wireframing based on the defined flow and based on the inputs of the customer the design had to be implemented.

The Solution

As part of the solution, we gathered the requirements from the customer to comprehend the purpose, functionalities, and target audience of the web portal before carrying out the following steps to deliver the design.

Wireframing

We created low-fidelity representations of the portal's layout, focusing on functionalities and content placement rather than design elements. Decide where different elements such as headers, footers, menus, buttons, forms, and content blocks will be located. Ensured that we followed the logical flow and intuitive user pathways defined by the customer.

Visual Design

We developed a visually engaging interface. This involved choosing the appropriate color schemes, typography, icons, and other visual elements that align with the brand and enhance user experience. We ensured that the portal was responsive across various devices and screen sizes (desktops, tablets, mobiles).

Campaign Management

MindInventory designed a system that helped the end user create, publish, and manage messaging campaigns with ease. Once the campaigns were in motion we also helped them to track the performance and generate relevant analytics.

Testing

We conducted thorough testing to identify and fix bugs, usability issues, and ensure cross-browser compatibility. MindInventory also performed usability testing to gather feedback from users and make necessary improvements.

The Impact

Aampe was able to deliver a robust solution to their end customers. The platform allowed clients to record a significant increase in user engagement and conversions. They helped many prominent companies deliver relevant marketing messages.